iHeartRadio is an Internet radio platform with a user base of more than 50 million. iHeartRadio functions both as a music recommender system and as a radio network that streams audio content from over 1,000 radio stations across the U.S.. It is available online, via mobile devices, on select video-game consoles, and Smart TVs.
My role as a freelance Product Designer with iHeartRadio was to help the team with overflow of work. The product team was divided into groups for mobile, desktop, game/tv consoles, and marketing. By being a “floater”, I worked on native iOS and Android, the website, internal websites, and marketing materials as well as conceptual pitches.
The previous mobile app was full of content and many different ways for a user to start listening. Because of the complexity of the navigation throughout the app, we needed a way to coach first time users on how to use it. Above is a concept that allows a user to learn about the app without being intrusive or annoying. This extended side menu also allows for news and updates to eventually be added.
When I joined, iHeartRadio was long overdue for a redesign of the mobile app. It was outdated and needed to be simplified. Before the redesign of the version that is currently live now, we were assigned to individually concept, design, and present an idea for the main listening app. Shown above is my simplified way of listening, cutting out all the noise so that users can just listen to the music. My main goal was to have users be able to listen right away without having to navigate through the 400,000 different channels that iHeartRadio offers.
Company sponsorships were very important in bringing in revenue for the platform. What currently existed were audio ads and typical banner ads. I tried to find ways to utilize original content for brand partnerships.
I had the opportunity to work on a content management system that was being developed from the ground up. RadioEdit would be used by 1,000 radio stations within iHeartMedia to schedule, upload, edit, and publish to their individual websites. Our goal was to combine modular tasks to create powerful workflows.
The UX design shown for RadioEdit was designed by Jeff Lagasca.